Agent-C covers the Eastern Cape and Southern Cape (South Africa) for its agency principals.

Cliff Coombe is a former award-winning surf-rescue lifesaver, tandem cycle racer and surf-ski paddler with two Port Elizabeth to East London Challenges under his belt. He trained in the medical field and served in the SA Navy before he became an agent selling sports and outdoor products. In parallel to his agency business Cliff founded Rope World in Cape Town and trained and worked as a life and business coach.  Cliff was shore and media manager for Peter van Kets during his 2010/11 trans-Atlantic solo rowing campaign. He is also an active mountain biker.

Lauri Minder handles the greater Port Elizabeth area, and admin for the business. An established business owner and teacher, Lauri has been involved in the sports world as an athlete and supporter of the sports industry and healthy living.